'Roses', Rebecca Louise Law, 2013
Vic Brotherson of Scarlet and Violet
Bloom and Bust: Trends in Floristry, 23/04/13
Inspired by our Floriculture: Flowers, Love and Money exhibition we will host an evening which invites leading contemporary florists, ethical sourcing champions, and wholesale stallholders to reflect on past and current trends in floristry. We will learn what makes a successful flower business, and uncover our panel's predictions for the next big trends in floristry.
Confirmed speakers include Vic Brotherson, of florists Scarlet and Violet, Dennis Edwards of New Covent Garden Flower Market wholesaler Dennis Edwards Flowers, Simon Lycett of florists Simon Lycett Flowers, Lauren Craig of Thinking Flowers, and Rebecca Louise Law.
Vic Brotherson of Scarlet & Violet is one of London's favourite and most successful florists. Renowned for her naturalistic, romantic designs that have graced countless weddings, parties, homes and magazines, Vic launched her own business in 2006 in London's Kensal Rise to great acclaim after working for 14 years in floristry.
Simon Lycett is one of the country's most foremost floral decorators and TV celebrity florists. His passionate for flowers started at the age of just 7, and since 1993, Simon and his team at Simon Lycett Flowers have been creating dramatic, sensational flowers for events, weddings and parties from their South London studio.
Dennis Edwards has worked at the New Covent Garden Flower Market for over 45 years, and is generally regarded today as one of the country's premier flower wholesalers. His company, Dennis Edwards Flowers Ltd, supplies exquisite flowers from around the world to London's top event, contract, retail and wedding florists.
Lauren Craig set up Thinking Flowers in 2003 to meet the growing demand for ethical floral design. Her creative drive is closely linked to the social and environmental concerns we face, and a response to the problems of sustainability of having cut flowers at our disposal. “The crisis we face with climate change urged me to create modern and thought-provoking sustainable design,” she says.