In the Midsummer, Coolness and Shade
Rassell’s Nursery, of the Earls Court Road, have chosen an image, which, although black and white, evocatively describes the pleasures of the garden. The early 20th century advertising print made from a copper plate, which Rassell’s have generously donated to the Museum, depicts an ideal garden.
The scene contains a variety of enticing elements intended to inspire the potential customer to create their own idyll including a sundial, bench, topiary and manicured lawns. Hollyhocks grow in front of a walled garden, accessible through a trellis archway. The hills beyond the fashionable mock- tudor house are punctuated by a dovecote.
Charles Rassell opened a florist on the site in 1897. In the 1950s the nursery pioneered the self-service garden centre model. Now under only its fourth Director, Richard Hood, this west London institution continues to flourish.
Shown here is a mid 20th century view of the nursery. As the photograph of Garden Museum friend and Rassell’s employee, Rick Lartice, shows, it retains its unique character to this day.
For more information see: http://www.rassells.com