Winter Flowers Week 2026

Billy Hillhouse is a London-based florist with a background in art history. Inspired by Cecil Beaton’s idea of off-hand perfection, and often working with foraged flowers, her approach is one of minimal intervention, one where flowers and foliage can speak for themselves, allied with playful or unexpected touches.

Career highlights include exhibiting at Chelsea Flower Show, Tate Modern’s 25th anniversary gala, and several Burberry Fashion Shows, including Makers House. Her client list includes Sotheby’s, Cole & Son, Paul Smith and Netflix.

Bex is a floral artist whose work explores the intersection of nature, storytelling and place. Rooted in seasonality and a deep respect for the natural world, she creates ethereal, organic installations that respond to the rhythms of the garden and the changing landscape.

Drawn to texture, movement and subtle tones, Bex often looks beyond traditional flowers to the unsung heroes of the botanical world including grasses, seed heads, weeds and the overlooked remnants of the seasons. Through these materials, she finds beauty in the imperfect and the unexpected.

Working across installations, workshops and private commissions, her practice is guided by sustainability and an instinctive response to what is naturally available.

FLÙR is a London-based creative studio exploring flowers and natural materials through the lens of visual storytelling.

Founded by Holly Hmiddouche, whose background spans graphic design, prop and set styling, and event design, FLÙR creates immersive botanical environments that play with colour, composition, texture and scale.

Working across fashion, art, events and spatial design, the studio uses flowers alongside natural and unexpected materials to transform spaces and create memorable, playful moments.

FLÙR has collaborated with brands including Hermès, Dior, Prada, Loewe and Gucci, bringing a distinctive and considered approach to each project.

For the past 15 years, I have worked with flowers, running my own floral business and developing a deep connection with nature and the seasons. Sustainability is at the heart of everything I do, from working thoughtfully with natural materials to finding more environmentally conscious ways of creating. I’m fascinated by the quiet power of flowers and their ability to offer a sense of presence and wonder. More recently, my work has evolved to explore flowers through the lens of wellbeing, creating experiences that invite moments of calm, connection and reflection. For me, flowers are not simply beautiful—they can nourish, restore and offer a meaningful way to connect with the natural world and in turn ourselves.